Getting Where You Need to Go

Citilink is Fort Wayne’s primary public transportation provider, dedicated to connecting residents to jobs, schools, and essential services.

Their wide range of offerings—including fixed routes, Flexlink, and paratransit services—keeps the community moving every day. However, their outdated website wasn’t mobile-friendly or easy to update, and visitors often struggled to understand Citilink’s full scope of services or purchase passes online.

That’s when Citilink turned to Crown Jewel Marketing for a modern, user-focused solution that better serves the Fort Wayne community.

Crown Jewel completely revamped Citilink’s online presence with a fresh, mobile-responsive website that simplifies everything from route planning to pass purchases.

By integrating clear navigation, route maps, and service details, we helped passengers quickly find the information they need—whether they’re riding a fixed route, Flexlink, or paratransit.

Additionally, the new site is backed by an intuitive content management system, empowering Citilink’s team to effortlessly update schedules, news, and service alerts. The result is a dynamic, community-focused platform that truly puts Fort Wayne’s transit users first.

Since launching the new website, Citilink has received overwhelmingly positive feedback from riders and the broader Fort Wayne community.

With simplified navigation and clearer route information, customers are finding it easier than ever to plan trips and purchase passes online. Behind the scenes, Citilink’s staff can now quickly update service alerts, schedules, and relevant news—keeping passengers better informed and engaged.

By creating a smoother online experience, Crown Jewel helped Citilink strengthen its bond with the community, paving the way for continued growth and reliable transit service in Northeast Indiana.

With Citilink’s modern website in place, they also turned to Personify for email marketing and real-time text alerts. This powerful platform keeps both passengers and drivers in the know about route updates, schedule changes, and special announcements—all at the tap of a button.

From targeted campaigns to day-to-day service alerts, Personify helps Citilink communicate quickly and clearly, ensuring everyone feels confident and informed. By leveraging an all-in-one solution that’s easy to use, Citilink continues to elevate their community engagement and deliver the reliable transit experience Fort Wayne deserves.