A Clear ROI for Local Schools

Concordia Lutheran Schools in Fort Wayne, Indiana, have been nurturing students with a Christ-centered education since 1935. Renowned for its rigorous academics, vibrant extracurriculars, and commitment to spiritual growth, Concordia wanted to engage more prospective families and clarify its message—especially during the uncertainties of COVID.

As traditional outreach methods became less effective, school leaders recognized the need for a more strategic digital marketing approach. They turned to us for help in refining their story, connecting with new audiences, and ensuring that the Concordia experience continued to thrive for future generations.

To help Concordia reach more families and highlight its Christ-centered approach, we guided them through the StoryBrand framework to hone their messaging.

From there, we built a comprehensive enrollment funnel with multiple lead magnets, such as downloadable guides and a tuition calculator, plus a video webinar series that engaged prospective parents on a deeper level. We also set up retargeting ads on Facebook, Instagram, and Google, and implemented automated email and SMS follow-ups via HubSpot.

With this all-in-one funnel, Concordia could now speak directly to families’ needs—and inspire them to take the next step.

Armed with a clear, compelling story and a strategic funnel, Concordia saw impressive results—even in a challenging season.

Their initial $10,000 investment in targeted ads brought in 347 prospective students’ emails, leading to 27 new enrollments. By positioning Concordia’s unique strengths, nurturing leads through multiple touchpoints, and streamlining follow-up within HubSpot, the school built a stronger enrollment pipeline.

More than just numbers, the outcome meant real families discovering Concordia’s caring community and Christ-centered education—an impact that will continue to shape student lives for years to come.