A holistic approach to landscaping & lawncare

Rozelle Lawn & Landscape is a Fort Wayne-based company on a mission to bring eco-friendly, restorative lawn care to local neighborhoods.

Originally offering traditional services, they saw the need to evolve toward a more sustainable approach—focusing on native plants, healthy soil, and minimal chemical use. Eager to educate homeowners and make a real impact, Rozelle needed a refreshed brand identity and website to highlight their earth-first philosophy.

That’s where Crown Jewel Marketing stepped in, ready to help them stand out, engage their audience, and inspire a community of greener living.

To elevate Rozelle’s new earth-friendly focus, we revamped their website to showcase organic lawn care, native plants, and sustainable practices.

Next, we introduced a lead magnet, “5 Free Ways to Keep Your Lawn Healthy,” to attract and educate homeowners. Then, we set up Personify to automate service contracts for a more streamlined operation.

Finally, we supported the owner in creating a distinct educational brand—complete with logo, website, and native plant guide—to spread eco-conscious knowledge far and wide.

With the new website live and Personify fully integrated, Rozelle Lawn & Landscape saw an uptick in high-quality leads from their targeted digital ads. Their streamlined contract process quickly converted inquiries into happy, eco-conscious customers, too.

Meanwhile, the educational side of the business blossomed through the new brand, helping Jay Rozelle spread knowledge and inspire a sustainable mindset in the community.

The result? A thriving lawn care service rooted in both environmental responsibility and greater customer experience.

Rozelle Lawn & Landscape harnessed Personify to transform their service contract process and centralize client communications.

Instead of juggling paper forms and spreadsheets, they now rely on automatic email and text reminders for seamless contract renewals. Digital forms capture crucial details in one place, giving the Rozelle team more time to focus on nurturing healthy landscapes and delighted customers.

By automating administrative tasks, Personify empowers Rozelle Lawn & Landscape to keep growing their eco-friendly vision and deliver exceptional service—without getting bogged down in paperwork.