Uniting the world’s top orthodontists

The World Federation of Orthodontists (WFO) was founded to unite orthodontists from all corners of the globe under a single mission: to advance the art and science of orthodontics while fostering collaboration, innovation, and excellence.

Since its inception in 1995, orthodontics has grown exponentially. The sharing of information and resources across borders has contributed immeasurably to this growth, and at the center of this global exchange is the WFO.

Crown Jewel designed a new, fully responsive website that serves WFO’s vast international membership without cross-border barriers. By leveraging the StoryBrand framework, we ensured every page delivers clear, engaging content—even on mobile.

Beyond the website, our team refreshed WFO’s social media approach, spotlighting member achievements and highlighting the global impact of their work. The result is a cohesive, future-ready digital presence that strengthens WFO’s connection with orthodontists around the world.

With the new website in place, WFO can confidently welcome members from every corner of the world—no more barriers or outdated functionality. Orthodontists easily access news, resources, and community updates, creating a stronger sense of global unity.

At the same time, refreshed social media channels highlight individual achievements and drive genuine engagement. By aligning each post with WFO’s vision, members feel more connected and proud to share their work.

The result is a vibrant, fast-growing online presence that elevates the orthodontic profession everywhere.