See Life more Clearly

Full Circle Vision Care (formerly Midland Eye Associates) is a friendly, family-focused optometry practice dedicated to helping patients see life more clearly.

When they decided to return “full circle” to their original location in downtown Midland, they also embraced a new generation of ownership and a fresh name that honored their roots.

In this time of transition, they sought a partner to help them rebrand, develop a new website, refresh their digital presence, and create a cohesive social media strategy that would resonate with both loyal patients and the local community.

Our team at Crown Jewel Marketing worked closely with Full Circle Vision Care to craft a unified brand presence that would capture the heart of their “full circle” story.

After developing a new name they loved, we created a fresh logo and modernized color palette that simultaneously honored their heritage and reflected their future-focused ethos.

Next, we designed and built a vibrant, user-friendly website that made their services easy to explore while showcasing the caring spirit of their practice.

Finally, we developed an integrated digital marketing and social media strategy, ensuring Full Circle Vision Care could connect with patients old and new—both online and in person.

After launching their new brand and website, Full Circle Vision Care experienced a surge of positive feedback from both long-time and first-time patients.

Their story-driven brand and cohesive online presence helped them stand out in a crowded market, boosting appointment requests and online engagement. Clients appreciated the easy-to-use website and clear messaging about services, which seamlessly guided them to schedule eye exams, learn about pediatric options, and explore the latest in vision care.

With their revitalized identity, Full Circle Vision Care now enjoys greater visibility in Midland and beyond—truly coming full circle to serve the next generation of patients.

Full Circle Vision Care also leverages Personify’s premium email marketing and social media management features to stay in touch with patients and prospects.

With automated campaigns, they can send personalized appointment reminders, share eye care tips, and measure engagement—all in one place.

On the social side, Personify’s scheduling and content tools help them stay consistent and on-brand, allowing their small team to connect meaningfully with the local community online.

The result is a streamlined, efficient approach to digital marketing that frees up time for what they do best: delivering exceptional vision care.