Explore God

From first visit to lasting engagement.

Explore God helps people explore questions about faith. We built a strategy for the journey beyond discovery—connecting content, communications, community, and measurement to meaningful next steps.

  • Digital Strategy
  • Marketing Funnels
  • Content Planning
  • Measurement Framework

The final board presentation

A clear plan for every next step.

The challenge was to connect a broad ministry mission to a practical engagement plan. How would someone discover Explore God, find relevant content, return for more, and grow alongside others?

Our final board presentation brought that thinking together in a visual roadmap, supported by detailed audience and channel plans.

Cover of the Explore God customer engagement funnel board presentation, created by Crown Jewel Marketing.
Final board presentation: the customer engagement strategy.

The engagement strategy

One journey. Five connected stages.

Attract. Explore. Believe. Grow. Go. Each stage gave content and communications a purpose, from welcoming new visitors to equipping participants to help others grow.

Explore God five-stage customer engagement funnel: Attract, Explore, Believe, Grow, and Go.
The complete five-stage journey. Final board presentation, slide 2.
Explore, Believe, Grow, and Go discipleship cycle from the final Explore God board presentation.
A continuing path from personal exploration to helping others. Slide 3.
Content indexing and engagement-stage plan from the final Explore God board presentation.
A proposed model for organizing content around the journey. Slide 4.

Making the strategy concrete

Content with somewhere to go.

The board deck showed how guided learning, timely teaching, discussion groups, and local relationships could work together. Example curriculum tracks translated the larger vision into specific topics and experiences.

Proposed automated content delivery with learning progress, website, and email concepts for Explore God.
Guided content, email, and learning progress concepts. Slide 7.
Proposed weekly broadcast teaching and multi-device presentation from the Explore God board deck.
A recurring teaching plan with podcast and video opportunities. Slide 8.
Explore God plan for connecting digital engagement with local churches, mentoring, and service.
Connecting digital engagement to local community and service. Slide 10.
Example Go curriculum outlining missional discipleship, gifts, mentoring, and service.
An example curriculum for mentoring, service, and discipleship. Slide 13.

The plans behind the presentation

From the journey to the channel plan.

Detailed funnels mapped activities, content, and intended next actions for different audiences and channels, including the website, email, search, paid media, and social.

A supporting measurement framework defined metrics, data sources, and calculations for each stage—from content engagement and subscriptions to return visits and participation.

Explore God Explorer funnel planning slide showing activity, content, and conversion goals across five stages.
Audience planning: activities, content, and intended next actions.
Explore God Explorer KPI planning slide with proposed measures across the five-stage engagement funnel.
Measurement planning: proposed indicators at each stage.

A foundation for what comes next

A shared direction. A practical framework.

The work also included a 30-day Challenge content framework: positioning, participation barriers, daily themes, reflection questions, and next steps, with content gaps identified for future writing and production.

Together, these deliverables gave Explore God a detailed foundation for discussion and decision-making: a board-level story, audience and channel plans, content direction, and a way to evaluate progress.