Crosswinds Counseling

A clearer path to care.

Messaging, audience-specific creative, and coordinated outreach that make counseling resources easier to understand—and the next step easier to find.

  • Messaging
  • Print Design
  • Digital Campaigns
  • Personify

Connecting people with support

One mission. Different audiences.

Crosswinds Counseling helps individuals, couples, and families navigate life's challenges. It also connects organizations with mental health support. Our work brought a clearer message, practical creative, and coordinated outreach to the way Crosswinds connects with those audiences.

For organizations, the communication needed to speak to both the people choosing a benefit and the people who would use it. We considered those different needs while keeping Crosswinds' personal approach consistent.

Crosswinds Counseling workplace poster with the message Confidential, Caring, Here to help, a QR code, and scheduling information.
Workplace poster creative used concise language, prominent imagery, and a clear route to scheduling.
Crosswinds Counseling church poster with woodland imagery and the headline Christ-centered. Professional care. Here for you.
A complementary church poster carried the audience-specific message into a larger print format.

The messaging foundation

A message people can understand.

We developed a messaging guide that organized the audience, its questions, Crosswinds' approach, and the next step. It gave the team a shared foundation for conversations, campaign copy, and supporting materials.

The goal was a consistent story that could adapt to different settings without losing its clarity.

Cover of the Crosswinds Counseling brand messaging guide prepared by Crown Jewel Marketing.
The Crosswinds messaging guide brought the brand story and audience direction into a shared reference.

Creative shaped around the audience

A consistent brand. A relevant invitation.

We translated the messaging into a print suite for businesses, churches, and schools. Posters, postcards, rack cards, bookmarks, and small cards gave partners practical ways to introduce counseling and keep the resource visible.

The design direction was deliberate: larger imagery, shorter copy, and a clear call to action. Audience-specific versions helped each piece fit its setting, while QR codes connected the printed message with a digital next step.

Front of the Crosswinds Counseling business rack card with family imagery and the headline More confident at work. More caring at home.
The business rack card connected counseling with everyday work and home concerns.
Back of the Crosswinds Counseling business rack card showing service information, counseling imagery, and a QR code.
The reverse side organized supporting information and kept the contact and QR-code action easy to locate.
Front of the Crosswinds Counseling school rack card with student imagery and a school-partnership call to action.
School-focused creative adapted the same visual system for the people serving students.
Back of the Crosswinds Counseling school rack card with program information, student imagery, and a QR code.
The supporting side explained the school-partner offering and gave readers a clear route to learn more.
Crosswinds Counseling church postcard featuring a sunset over water and the headline Find hope. Find healing.
The church postcard paired a quiet image with a brief message of hope and healing.

Designed for continued use

Useful materials. A repeatable process.

The work considered how the materials would keep being used. We helped hand off the printing and ordering process so Crosswinds could replenish materials and have them sent to partners without recreating the process each time.

Across formats, the pieces gave partners a recognizable, accessible way to share the available support.

Beyond the printed piece

Outreach that continues the conversation.

The broader work included paid campaigns, email communications, and follow-up supported by Personify. Onboarding messages and newsletters introduced available support, while follow-up workflows helped the team continue conversations.

Personify training, documentation, dashboard refinements, and ongoing marketing coordination connected the creative work with the team's day-to-day process.

Together, the work gave Crosswinds a consistent set of messages, audience-specific materials, and reusable outreach tools—supporting a clearer path from discovering Crosswinds to taking the next step.