• Blackbird Design Resources

Design beyond aesthetics

Digital MarketingLogo & BrandingMessaging
Blackbird Design Resources magazine ad shown in an open-magazine presentation mockup.

Magazine ad mockup

About the client

Commercial spaces with purpose

Blackbird Design Resources creates commercial interiors that balance aesthetics with how people use a space. Its team considers the client’s vision, budget, maintenance needs, and long-term experience.

Crown Jewel helped turn that approach into a clear message and coordinated marketing materials. Our work included a brand messaging guide, seasonal and occasion-based logo variations, Business People magazine ads, branded email graphics, and a PowerPoint template.

Magazine advertising

Design that carries the message

A coordinated series of full-page and half-page ads for Business People’s July, September, and October 2023 issues.

Cover of the Blackbird Design Resources brand messaging guide by Crown Jewel Marketing.

Brand messaging

A clearer way to tell the story.

The messaging guide defined a story pitch, a concise one-liner, and reusable taglines around practical design, responsible choices, and spaces people enjoy. Those themes carried into the advertising and branded materials.

“Experience Design Beyond Aesthetics”

“Crafting Spaces. Shaping Experiences.”

Logo variations

A recognizable brand, with room for expression.

Seasonal and occasion-based variations extended Blackbird’s existing identity for timely communications.

Branded templates

Consistency in everyday communication.

Branded email graphics and a reusable presentation template gave the team practical ways to carry the visual identity into day-to-day communication.

Blackbird Design Resources branded email header with a cream background and interior design photographs.
Blackbird Design Resources branded email footer with a navy background and company contact information.