Sanctuary UMC · Fort Wayne, Indiana
Two congregations.
One welcoming identity.
A shared brand, a visitor-focused website, and coordinated church materials for a new chapter together.
- Logo & Branding
- Messaging
- Web Design
- Print & Signage
The challenge
A new name needed a shared expression.
When Good Shepherd and Trinity came together as Sanctuary, the Fort Wayne congregation needed a clear identity for its next chapter. The brand had to feel welcoming to newcomers while giving two church communities something they could share.
Our approach
Make the welcome visible.
We connected the identity, website, and everyday church materials around the same idea: there is room for you here. A calm visual system and clear next steps help people recognize Sanctuary, understand what to expect, and find a way to connect.
Before & after / Logo & brand system
From Good Shepherd
to Sanctuary.
The Good Shepherd UMC identity gave way to a shared brand for a new chapter with Trinity. The comparison shows the former church logo alongside Sanctuary’s new stained-glass-inspired symbol and wordmark.
Deep navy anchors the new identity, while green, teal, and jewel-tone accents bring warmth and life. Color and typography guidelines help the congregation carry that identity consistently into everyday communication.
Before
After
Messaging & website
A first visit starts before Sunday.
The website is organized around the questions a new visitor brings: Is this church for me? What should I expect? How do I take the next step? Welcoming language, real congregation photography, and a prominent “Plan Your Visit” path make those answers easier to find.
Visit Sanctuary’s website ↗Room for your story.
The homepage introduces the congregation with a warm invitation and a clear sense of who Sanctuary is.
Plan a first visit.
Practical information about Sunday worship, children, and the church helps visitors arrive with confidence.
Take the next step.
Clear paths to ministries, preschool, prayer, and the connect card make it easier to get involved.
Signage & wayfinding
A consistent welcome, right at the entrance.
The identity extends into signage that pairs the church’s name with simple directional information. The same colors, typography, and symbol connect the physical arrival experience with what visitors have seen online.
Print collateral
Small details.
A shared identity.
The connect card carries the new brand into a familiar Sunday interaction. Clear headings, open writing space, and welcoming language make it a practical tool for introducing yourself and staying connected.
Together with the brand guidelines, these materials help the church carry a consistent identity into everyday communication.
The result
One identity.
Many ways to belong.
Sanctuary has a coordinated foundation for its next chapter: a recognizable brand, a website built around new visitors, and supporting materials that carry the same welcome across digital and physical spaces.
