STORYBRAND MESSAGING
Equip your team and brand with the right words to effectively communicate your value, engage your audience, and convert them into loyal customers.
- Disengagement
When your brand isn’t clear, potential customers quickly overlook your offerings. - Underwhelming Presence
An unclear message can sabotage websites, social media, emails, and more in a noisy world. - Ineffective Team
Without unified language, your team can struggle to confidently talk about your brand.
EMBRACE CLARITY & NEW GROWTH
with StoryBrand Messaging
THE POWER OF CLARITY
Used by organizations such as Berkshire Hathaway, Keller Williams, The Economist, and more, the StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way that people listen.
The human brain is drawn to CLARITY and away from confusion. StoryBrand Messaging will provide the tools you need to clarify your message and communicate to customers in a way that gets them to respond.
THE STORYBRAND DIFFERENCE
✔ Supercharge Engagement
Clarify your message to captivate your audience, promote meaningful interactions, and foster stronger relationships with your customers.
✔ Skyrocket Sales
A compelling, coherent brand story simplifies decision-making for your customers, propelling business growth.
✔ Unified Team
Equip every member of your organization with a clear brand language, transforming them into a confident, effective sales force.
WHAT TO EXPECT
OUR MESSAGING PROCESS
01
StoryBrand Discovery Meeting
We start with a deep dive into your brand using the StoryBrand 7-part framework, ensuring the resulting messages resonate with your business and audience.
02
Brand Messaging Guide Creation
All our insights culminate in a comprehensive Brand Messaging Guide, a document filled with effective, StoryBrand-informed messages for use across all marketing mediums and in everyday conversations. It includes:
- Elevator Pitch
- One-Liner
- Taglines
- Keywords
- How-To-Speak-StoryBrand Phrases
- Example Conversations
03
Team Training & Follow Up
Finally, we make sure your entire team embraces and leverages your new messaging. With a main training session and three group coaching opportunities, we ensure that your messaging is effectively implemented and continuously fine-tuned.
“I've worked with the team at Crown Jewel on 2 different web projects for 2 separate companies and they are the real deal! They understand marketing and messaging, but more than that, they seek to understand YOU and your organization in order to equip you to better communicate your organization's story.”
David Johnson
