Client: Crown Jewel Marketing

What is a Marketing Funnel? ➕

A marketing funnel is a way of breaking down the customer journey all the way from the “visitor” (Attract) stage to actually becoming a loyal customer (Nurture).

Each phase of the funnel has its own specific goal:

  • ATTRACT: Build awareness among potential clients and deliver frequent messages.
  • CONVERT: Earn slightly deeper engagement (without asking too much).
  • CLOSE: Close the deal on a premium offering or service and create new customers.
  • NURTURE: Nurture customers to return and become loyal fans.
Marketing steps

Marketing Funnels & Dating ➕

Marketing funnels are not one-size-fits-all. Just like you usually don’t get married after a first date, effective marketing takes multiple touchpoints and strategies to close the deal.

This can include tactics such as:

  • Social Media
  • Google Adwords
  • Facebook Ads
  • LinkedIn Ads
  • Postcards
  • Email Campaigns
  • Free Resources and White Papers
  • Webinars
  • Discounted products
  • and more
Relationships marketing