What is a Marketing Funnel? ➕
A marketing funnel is a way of breaking down the customer journey all the way from the “visitor” (Attract) stage to actually becoming a loyal customer (Nurture).
Each phase of the funnel has its own specific goal:
- ATTRACT: Build awareness among potential clients and deliver frequent messages.
- CONVERT: Earn slightly deeper engagement (without asking too much).
- CLOSE: Close the deal on a premium offering or service and create new customers.
- NURTURE: Nurture customers to return and become loyal fans.
Marketing Funnels & Dating ➕
Marketing funnels are not one-size-fits-all. Just like you usually don’t get married after a first date, effective marketing takes multiple touchpoints and strategies to close the deal.
This can include tactics such as:
- Social Media
- Google Adwords
- Facebook Ads
- LinkedIn Ads
- Postcards
- Email Campaigns
- Free Resources and White Papers
- Webinars
- Discounted products
- and more
