Identify the best marketing strategy for your brand and start activating customers right away.
GROW
Identify the best marketing strategy for your brand and start activating customers right away.
Why GROW?
Too often, organizations waste money on a shotgun approach to marketing. A successful GROW plan will provide you with marketing funnels that give you the keys to personalized marketing done automatically.
You will save time and reach the right people with the right message at the right time.
MARKETING FUNNELS:
YOUR GROWTH TREK
Marketing funnels tailor content delivery to each individual customer’s actions and behavior, so it’s always relevant and timely. The phases listed here break down the multiple touchpoints and strategies it takes to close a deal.
1. ATTRACT
TOOLS:
Google search & display ads
Facebook & Instagram ads
LinkedIn ads
YouTube pre-roll ads
Highly personalized direct mail
Email campaigns
GOAL:
Build awareness and deliver frequent messages.
TOOLS:
Google search & display ads
Facebook & Instagram ads
LinkedIn ads
YouTube pre-roll ads
Highly personalized direct mail
Email campaigns
2. CONVERT
GOAL:
Earn deeper engagement and a small investment from your audience, such as time, money, or information.
TOOLS:
Free resources that add value or insight
Automated email follow-up campaigns
Automated text messages
Free training or webinar
GOAL:
Earn deeper engagement and a small investment from your audience, such as time, money, or information.
TOOLS:
Free resources that add value or insight
Automated email follow-up campaigns
Automated text messages
Free training or webinar
3. SERVE
TOOLS:
Retargeted ad campaigns
Email sales campaign
Personal emails & phone calls
Your sales process
GOAL:
Close the deal!
TOOLS:
Retargeted ad campaigns
Email sales campaign
Personal emails & phone calls
Your sales process
4. NURTURE
OUR ENGAGE PHASE
GOAL:
Continue providing value and unique experiences that create advocates and referrals.
TOOLS:
Fun referral & loyalty programs
Meaningful storytelling
Memorable experiences
Helpful email campaigns
Exclusive content
Engaging social media content
GOAL:
Continue providing value and unique experiences that create advocates and referrals.
TOOLS:
Fun referral & loyalty programs
Meaningful storytelling
Memorable experiences
Helpful email campaigns
Exclusive content
Engaging social media content
Personalized. Effective. Working 24/7.
A study by Epsilon showed that automated emails get a click rate that’s 119% higher than standard broadcast emails. And the clicks turn into sales: Jupiter Research found that relevant emails like these bring in 18 times the revenue of broadcast emails.
“We were looking at how best to update and improve our church messaging, branding, logo, social media, digital collateral, and website. We compared four different companies and chose Crown Jewel. Since then, we have seen lots of new faces come through our doors. The Crown Jewel team are highly competent and professional at every task. We really wanted more than just to hire someone to do work for us... we wanted a partner and we feel like we have that with Crown Jewel.”
Chris StevensReddington Christian Church
